Test Small. Then Scale Up.

Every good company is brimming with ideas: prices, products, offers, cross-sells, web design, affiliates, email marketing, and now social media. We test them all, because tests take out the guesswork. If we see that something is working, we will scale it up and make it a stable part of your business. This is at the core of our system. We test every idea, and then scale up the winners.

Our customer acquisition efforts are based on techniques that were proven before the information age by generations of catalogers: Find the right audience, test the offer, and adjust the creative. We blend technology with human expertise to create and analyze thousands of direct marketing tests. This creates the best possible experience for your audience and maximizes your conversion rates.
 
  • Landing Page Optimization: landing page design and construction
  • Marketing Budgets: management of media spend as a % of revenues
  • Media Financing: payment of media expenses
  • SEM: keyword generation and bid management
  • Affiliate Marketing: deal generation and account management
  • Product Feeds: online market expansion using product data
  • Design: promotional copy, artwork and banners

There are a wealth of opportunities to develop once a new visitor is acquired. Segmentation by Recency, Frequency and Monetary Value (RFM) of your house list is only the first step.

The second is Retargeting; it is still the most profitable media you can buy online.

Finally, new markets for data have been established in the world of Web 3.0, and we an increase your revenue streams by entering these markets.
 
  • Email marketing
  • Segmentation and Targeting
  • Retargeting
  • Value creation from data

Buying a platform is only a portion of your cost. We take away the drain on your time and effort by managing the project for you. We have scoped and tested thousands of features, and can manage the process for any budget:
 
  • Platform selection
  • Feature set definition
  • Vendor management and negotiation
  • Project management
  • Site architecture: optimization for SEO
  • Layout and wire-framing
  • Design
  • Conversion analysis